shantrinas said: Do you have any advice for moderately successful youtubers?
- Be honest. If you screw up, admit it. If a video sucks, learn from it and move on. If you do a sponsored video, disclose.
- Find your niche. It’s cool if you have a lot of talents, but what are you best at? What can you say or do that others can’t? What’s missing from the YouTube space that you can provide?
- Learn from your peers. What are other channels doing right and what are they doing wrong?
- Stick to a schedule. This is where I’ve always been a big bag of fail, but if you stick to an upload schedule, it’ll help grow your channel in the long run.
- Listen to your audience. Good feedback and bad. Mean comments suck, but sometimes there’s a grain of truth in there. A bunch of people took shots at my eyebrows for years and I was really pissed about it. Turns out I was wearing the wrong color pencil and now they look way better.
- Collaborate with other YouTubers. But be realistic. Beyonce’s not gonna collab with Taylor Swift and Taylor Swift isn’t gonna work with a nobody indie singer. Reach out to channels with similar content, numbers and audience. Bring an idea to the table and make it worth it for them.
- Don’t expect anything and you’ll never be disappointed and always be surprised. The video you just KNOW is going to go viral, probably won’t. The one you care least about and put no effort into will probably be the one to blow up. I dunno why, it just always seems to work out that way.
- Reach out to press. Don’t tweet them, that’s annoying. Don’t mass email. That’s annoying. Don’t send every single video you post. That’s annoying. Don’t add people to your email list without permission. That’s annoying. Check your favorite blogs for a contact/tips email and send a personalized message that’s tailored to that specific outlet based on your video and what they cover. Only send the best of your best.
- Use trends and topical stories for content. This doesn’t mean jump on every story or challenge because it’s popular. But if there’s a story that everyone’s talking about and you have a unique perspective that hasn’t been done before, do it up. Then go back to #8 and hope someone picks it up.
- Do it cause you love it. A lot of talented people fall into oblivion on YouTube and a lot of crappy people who make shit content make lots of money and get movie deals. Everyone can’t get rich and famous. Make content because you’re passionate and have something to say. If it’s meant to be a launch pad for your career, it will be. If not, that’s totally ok too.
- Surround yourself with talented people and don’t be stingy with your knowledge/talent/success. It may feel like a competition, but I promise you it’s not. Your success is not contingent on someone else’s failure. Support and help your peers whenever you can. Shout them out, brainstorm ideas, hold a light, share their videos, go to their shows. Not because you’re looking for a handout later on, but because it’s the right thing to do. When your friends succeed, you succeed too.
Best of luck <3